January 2, 2023
Does anyone do cover reveals as part of your publicity for a new book? Do they work anymore?
Once upon a time, cover reveals were all the rage to get your readers excited about a new release. It’s especially rewarding to work with my cover artist as she develops a concept and fine tunes it until we are both satisfied. (I’m a lot easier to please than she is!) I love seeing well-done covers as much as anyone else, but I don’t believe I’ve ever bought a book based solely on a cover reveal.
And I love being able to use social media to share those covers. Sadly, I don’t find that doing a huge blast with guest blog posts, FB entries, Twitter and other such media do anything to increase reader engagement. I’ve tried using several publicity companies with no luck.
It may be just me, but lately, I’ve not been seeing cover reveals by other authors. I’ve seen authors requesting help in fine-tuning potential new covers, but not big, splashy reveals. That leads me to believe they aren’t working for other authors, either. Or perhaps they’ve moved to platforms I don’t spend time on. If you have a different experience, tell me in the comments.
This would be the perfect time to announce the cover for by new book, The Rise of Jake Hennessey. (Yes, I’ve been calling it The Redemption of Jake Hennessey, but we decided the word redemption is too long to fit on a cover that is similar to the cover for the first book, The Fall of Jake Hennessey.) But the new cover isn’t ready yet. Soon!
Here’s the cover of the first book that we’ll try to match in style:
I am really proud of the covers my artist has created for me. If you haven’t seen all of them, check out the gallery below.
How do other authors feel about cover reveals? You can find out by checking out the links below,
As always, until next time, please stay safe.
January 2, 2023
Does anyone do cover reveals as part of your publicity for a new book? Do they work anymore?
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I agree with you, P.J, that cover reveals don’t sell books. I don’t do cover reveals – it’s a waste of time and effort.
It’s just proof of how marketing changes constantly
Cover reveals are still fun, even if they’re not necessarily effective as a marketing technique. @samanthabwriter from
Balancing Act
Your idea of fun and mine are two different things!
Waiting to see new cover when it is ready. And I agree, cover reveals don’t sell books – not really sure at the moment what does sell books.
Tweeted.
I have no clue what my cover artist has in mind for this one. We agreed to wait until after Christmas to discuss it.