Elevator Pitches: Telling It Short and Sweet #OpenBook Blog Hop

Feb 19, 2024

Do you have an ‘elevator pitch’ for your books? (A brief 30 second or so introduction)

There are authors who write the elevator pitch and synopsis (as well as an outline) before they write the book. I’m not one of them. It wouldn’t work for me, since my characters have switched things up on me halfway through the stories. I don’t even write my blurb until the first draft is complete.

But there are publicity sites that need shortened versions of the blurb, so I do have what could pass for an elevator pitch. FYI, the name originates from the concept of running into an agent in an elevator and having a few seconds to pitch your idea for a book to them. Not that I expect to ever use a pitch in that context. I’m not in search of an agent or publisher, and the little village I live in doesn’t have any buildings with an elevator. (as far as I know.)

But back to the pitch. I don’t have formal ones. If I ran into an agent, I’d stumble though a through a non-pretty speech about whatever book or series I was working on. Shoot from the hip, as the old cowboy movies used to say. Or rely on of the blurbs and taglines I put so much effort into. (which won’t work for an older book, as I don’t have them memorized!)

Here are a few of my taglines.
The Rise of Jake Hennessey: So much for retirement
The Fall of Jake Hennessey: After all, even jewel thieves get bored.
For the entire Harmony Duprie series: Because how much trouble can one ex-librarian get into? 

Here’s an example of a full back-of-the-book blurb versus a shortened one used for a few advertising sites. The short one is actually medium length, because I had to shorten it farther for one ad. This is for Wolves’ Gambit, in the Free Wolves series.

Full Blurb:

Wolf-shifter Lori Grenville was rescued from near-slavery and a brutal pack leader by the Free Wolves. To pay back the favor, she’s dedicated her life to helping others in the same situation, leading shifters to safety and a new start, risking her life in the process. She’s faced down alphas and has no qualms in undermining pack structure.

Now she’s challenged with the task of restoring an alpha to his rightful place. If she gets it right, she can stop a war from ripping apart two packs and spreading across an entire state. If she fails, she’ll be among the first to die.

There’s still the option of walking away and letting the Jaeger and Destin packs destroy each other. That means she’ll fail in her original mission of rescuing the daughter of the Jaeger alpha before the girl is forced into marriage for political gain.

Lori hasn’t failed in a mission yet. This one may be the exception.

And here’s a short version:
Free Wolf Lori Grenville has made it her life’s mission to help unhappy shifters escape from overbearing alphas and dangerous situations. She hasn’t failed in a mission yet. This one may be the exception.

I timed reading these out loud, as if I was speaking to someone. The long version takes about a minute to say, the short version about fifteen seconds, so neither is the ‘correct’ length for an elevator pitch.

So, no, I don’t have elevator pitches.

But give me a chance, and I will hold an in-depth conversation with anyone who is interested in my books. Or their books. Or any books at all!

I should mention – there’s a new twist to pitching a book. On X (formerly Twitter) agents will announce a pitch day in certain writing communities. I’ve never participated, so I don’t know the rules. But since the limit of a tweet is 280 characters, think about how concise a pitch has to be. (My short version of the blurb is the above example is 205 characters.) I don’t know if something similar occurs on Instagram.

How about the other authors in this hop? Do they have elevator pitches? Find out by following the links below.

As always, until next time, please stay safe.

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Feb 19, 2024

Do you have an ‘elevator pitch’ for your books? (A brief 30 second or so introduction)

 


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8 Comments

  1. Didn’t realise the origin of that phrase. Like you, I don’t think I’ll be sharing a lift with any agents in the near future.

  2. I’m guessing the phrase got started with authors attending conferences where agents and publishers are actively seeking new writers.

  3. I like those taglines. I use similar ones in my promotional stuff for events.

  4. Hard core elevator pitches are not my style either. I’m just not a hard-sell gal. @samanthabwriter from
    Balancing Act

  5. The how much trouble can an ex-librarian get into one – is fabulous. My mother is an ex-librarian.

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