Your mother may have told you “Never judge a book by its cover,” but it’s the way of the world. Just ask an author who has changed their covers and then changed them again. And again.
Have you ever watched a person pick out a book at a bookstore or book signing event? The first thing they do is scan the cover and read the title. If that quick peek passes their inspection, they may pick up the book and read the back. If THAT passes their judgement, they’ll open the book, flip through the pages, and then either tuck it in the crook of their arm, or put it back on the shelf and move on.
Sorry authors, but it’s true. Unless a customer is looking for a particular book, that’s the way it works. All that hard work you put into the finding just the right words is secondary to the cover. At least, that’s true for the first of your books a customer reads. Once you’ve entertained them with your story, they may overlook a less-then-stellar cover for a second story, knowing what they will find inside will allow them to escape from the real world or expand their knowledge.
And that’s why we see shelves of the same cover repeated over and over with minor variations. You know, the half-naked brawny men with six-packs, the shadowy figure running from an explosion, young lovers embracing but not kissing? Marketing experts have decreed that’s what customers will buy, and we as authors must follow their advice. The sad part is, there’s a large measure of truth mixed in.
I’ve experienced this. The first covers I used for the Harmony Duprie series were meant to highlight the ‘fun’ part of the books. (You can see those covers here and here. Just scroll towards the bottom of each page.) Although my cover artist received many compliments on her work, I soon found out that they appealed to a younger age group than what I intended. That was one of the several reasons we changed them.
I also see it in action at book signing/cons/other events I’ve been a part of. Not just for my books, but for other authors as well. People will walk down the middle of an aisle to avoid eye contact/interaction with the vendors, including writers. The cover of a book is the only opportunity to reach potential buyers.
There a few exceptions to this. An appearance on traditional media can help. A well-done post on Facebook or other social media with a great snippet can attract potential readers, with or without a cover, and there’s always word of mouth. But these rarely bring an author long-term exposure. (unless they get lucky!)
What makes a brilliant cover? This is where I step aside. I don’t have the ‘eye’ to do design. Thank heavens for my cover artist! I’ve watched her do her magic, and while I understand what’s she doing, I couldn’t recreate it. Thanks, K.M.!
Now, on to find out what the other authors on this hop have to say. Just follow the links below. And, as always, until next time, please stay safe!