Tag: #Publiicity

When It Works, It Works. When It Doesn’t… #OpenBook BlogHop

  By Open Book

 

May 23, 2022

We’ve shared marketing tips that worked for us. What have you tried that didn’t work?

Here’s the hard, honest truth. When it comes to publicity, what works one time to sell books may not work the next. And what works for one author may not work for another. And I’m not great at publicity.

For example, Facebook ads. Some authors swear by them. I’ve only tried a couple, and got no results. I can sometimes trace sales to a FB post with the opportunity for free publicity, but FB ads are a wasteland for me.

Amazon ads were the hot sales avenue for a while. I even sat through a workshop that explained how to put one together and how they worked. While the one I ran brought in sales, it never paid for itself. Then, last fall, it stopped working. I didn’t change anything, so I assuming that Amazon revised its algorithm. That’s on my to-do list—update my ad and see if it kicks off new sales. (But I’ve heard from other authors that the same thing happened to them, so I don’t hold out much hope for success.)

I missed the glory days when blog tours were the way to get sales of new releases. I still set up one for my books, but they don’t pack the power to bring in sales like they used to. Either that, or I’m using the wrong tour companies.

I haven’t done an ad with one of the major newsletters like Robin Reads for a long time. I don’t know if they are still effective, but I need to find out. Maybe another author on this hop will share their recent experience with them.

A reminder to any author reading this blog—please don’t limit your publicity to only one form of social media. P.J. Fiala, one of the founders of this hop, recently had her FB account hacked and she can’t recover it. And she did everything possible to secure it! It also happened to Richard Dee, a regular here. Folks, consider changing your passwords. (If you followed P.J., and have lost track of her, you can find her at https://www.pjfiala.com/ )

That’s enough pessimism for one post. Y’all know the drill. Check out the other authors on this hop by following the links below, and see what publicity doesn’t work for them. And, until next time, remember to stay safe!

You are invited to the Inlinkz link party!

Click here to enter

May 23, 2022

We’ve shared marketing tips that worked for us. What have you tried that didn’t work?

Rules:
1. Link your blog to this hop.
2. Notify your following that you are participating in this blog hop.
3. Promise to visit/leave a comment on all participants’ blogs.
4. Tweet/or share each person’s blog post. Use #OpenBook when tweeting.
5. Put a banner on your blog that you are participating.

What Do Covers Have To Do With It? #OpenBook Blog Hop

  By Open Book
 
April 4, 2022
Let’s discuss. “Let’s face it, books are judged by their covers.” —Whitney Hill
 

Your mother may have told you “Never judge a book by its cover,” but it’s the way of the world. Just ask an author who has changed their covers and then changed them again. And again.

Have you ever watched a person pick out a book at a bookstore or book signing event? The first thing they do is scan the cover and read the title. If that quick peek passes their inspection, they may pick up the book and read the back. If THAT passes their judgement, they’ll open the book, flip through the pages, and then either tuck it in the crook of their arm, or put it back on the shelf and move on.

Sorry authors, but it’s true. Unless a customer is looking for a particular book, that’s the way it works. All that hard work you put into the finding just the right words is secondary to the cover. At least, that’s true for the first of your books a customer reads. Once you’ve entertained them with your story, they may overlook a less-then-stellar cover for a second story, knowing what they will find inside will allow them to escape from the real world or expand their knowledge.

And that’s why we see shelves of the same cover repeated over and over with minor variations. You know, the half-naked brawny men with six-packs, the shadowy figure running from an explosion, young lovers embracing but not kissing? Marketing experts have decreed that’s what customers will buy, and we as authors must follow their advice. The sad part is, there’s a large measure of truth mixed in.

I’ve experienced this. The first covers I used for the Harmony Duprie series were meant to highlight the ‘fun’ part of the books. (You can see those covers here and here. Just scroll towards the bottom of each page.) Although my cover artist received many compliments on her work, I soon found out that they appealed to a younger age group than what I intended. That was one of the several reasons we changed them.

I also see it in action at book signing/cons/other events I’ve been a part of. Not just for my books, but for other authors as well. People will walk down the middle of an aisle to avoid eye contact/interaction with the vendors, including writers. The cover of a book is the only opportunity to reach potential buyers.

There a few exceptions to this. An appearance on traditional media can help. A well-done post on Facebook or other social media with a great snippet can attract potential readers, with or without a cover, and there’s always word of mouth. But these rarely bring an author long-term exposure. (unless they get lucky!)

What makes a brilliant cover? This is where I step aside. I don’t have the ‘eye’ to do design. Thank heavens for my cover artist! I’ve watched her do her magic, and while I understand what’s she doing, I couldn’t recreate it. Thanks, K.M.!

Now, on to find out what the other authors on this hop have to say. Just follow the links below. And, as always, until next time, please stay safe!

 
April 4, 2022
Let’s discuss. “Let’s face it, books are judged by their covers.” —Whitney Hill
Rules:
1. Link your blog to this hop.
2. Notify your following that you are participating in this blog hop.
3. Promise to visit/leave a comment on all participants’ blogs.
4. Tweet/or share each person’s blog post. Use #OpenBook when tweeting.
5. Put a banner on your blog that you are participating.
 

You are invited to the Inlinkz link party!

Click here to enter